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Can ‘Mygyu’ fulfill Malaysia’s rising urge for food for premium beef?

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Below the sweltering solar in coastal Kuala Selangor, Dollah lumbers to his ft, his 800kg (1,764lb) body towering above the herd. The Australian-Malaysian crossbreed isn’t simply any bull, he’s the prized patriarch of a 30-head cattle farm producing Mygyu: Malaysia’s reply to Japan’s famously marbled Wagyu.

At Colla Cattle Farm, breeders see each promise and strain in Malaysia’s urge for food for premium beef. With Mygyu, they goal to supply an inexpensive native different to imported Wagyu as rising residing prices and authorities scrutiny of luxurious imports forged doubt over the way forward for high-end overseas merchandise.

Since its institution in 2017, the farm has grown quickly. It now boasts 5 cowsheds and is increasing its napier grass fields to make sure a gradual provide of feed for the rising herd.

A social media advert for Mygyu: Malaysia’s reply to Japan’s famously marbled Wagyu. Picture: Instagram/CollaMeatHouse

The farm raced to put in a newly acquired meat-processing machine imported from China forward of the Muslim vacation of Eid al-Adha, which centres on the ritual slaughter of livestock.

With an entire chain from slaughter to processing, packaging in addition to chilling, the meat merchandise produced right here will likely be prepared for direct supply to clients.

“Earlier than this we might course of 5 to eight cows an hour,” stated Jamal Abdul Karim, Colla Cattle Farm chief government officer. “However after this we are able to go as much as 20 in an hour.”

Dollah, a breeding bull, is the farm’s key asset and, on a latest go to by This Week in Asia, seemed a bit of drained.



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