Talking at DETcon London earlier this month, Michael Lynas, UK nation director for the Duolingo English Take a look at (DET), introduced the launch of the DET UK Welcome Venture, a marketing campaign to advertise the UK as a viable and engaging different vacation spot for worldwide college students going through visa delays and uncertainty elsewhere.
“We’ve been listening to tales from markets like India and China about college students who, for years, have been making ready to check within the US, solely to have their plans derailed,” Lynas mentioned. “We predict there’s an actual alternative for the UK sector to step in and help them proper now.”
The mission will give attention to three core actions:
- Elevating consciousness of UK research alternatives amongst college students who’ve taken – or are making ready to take – the Duolingo English Take a look at, with focused outreach campaigns highlighting that locations stay out there at UK universities for autumn 2025.
- Collaborating with main international recruitment networks, notably in key sending nations, to unfold the message that the UK stays open and welcoming to worldwide college students.
- Partnering with UK universities to advertise their packages, providing entry to discounted DETs with 24-hour outcomes turnaround.
“It’s all about partnering with universities to ensure college students are conscious of the alternatives within the UK and facilitating college students to finish their functions rapidly,” defined Lynas in a latest webinar organised by The PIE and DET.
“There are lots of incredible college students who need to research, they’ve the grades, they’ve the funds, many have already taken their English check with us – however they’ve modified their plans or had their plans modified for them. We imagine that the UK can help these college students to proceed their research and we need to assist join the dots.”
Chatting with DETcon delegates, Lynas highlighted the UK’s comparatively versatile admissions cycle as a strategic benefit. “The UK is uniquely positioned to answer this second. Our later deadlines give us the agility to behave when others can’t,” he mentioned.
The announcement comes amid rising scholar frustrations over protracted visa wait instances within the US and different locations, with stakeholders warning of rising instability in key markets.
“This can be a probability not simply to mitigate disruption, however to really welcome these college students — and present the world that the UK is right here for them,” Lynas mentioned.
