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Eye on the prize: luggage of rice, every day necessities up for grabs at Japanese arcade

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An amusement centre in Japan is drawing crowds by providing luggage of rice as claw machine prizes – a unusual advertising transfer that has struck a chord with customers grappling with rising meals prices.

Since late Could, the arcade in Kawagoe metropolis, Saitama prefecture, has stocked its machines with 900-gram luggage of rice to entice gamers with a shot at successful an more and more costly every day staple.

The rice luggage are the most recent additions to the prizes clients can win on the machines. Over the previous six months, the arcade has stocked its claw machines with every day necessities, providing a variety of things from contemporary produce like melons and strawberries to family staples comparable to bread and bathroom paper.

The rice initiative was a success with residents. The preliminary batch of 90 packs offered out inside days and prompted the shop to reorder from the provider.

01:24

Japanese customers scramble for affordable government-issued rice amid scarcity disaster

Japanese customers scramble for affordable government-issued rice amid scarcity disaster

Hiroshi Fukasawa, the 43-year-old retailer supervisor, instructed The Mainichi newspaper that the objective was for locals to have some enjoyable even with the skyrocketing value of rice.



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